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Hugh Hefner’s son offers $100M to bring Playboy brand back ‘to its roots’

Cooper Hefner, the youngest son of the late Playboy founder Hugh Hefner, is making a play for the Playboy brand — to the tune of $100 million. Hefner Capital, his private equity firm, reached out to Playboy’s publicly traded parent company, PLBY Group, on Monday with his bid to acquire the intellectual property and brand […]

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